This award-winning e-commerce business offers the opportunity to acquire a highly profitable brand that has carved out a strong position in the global market through its focus on quality, innovation, branding, and environmental responsibility. With a unique product and brand story that resonates with customers worldwide, the business is robust and has competitive advantages that are difficult to replicate.
Key Performance Highlights:
3,000,000+ online sessions and 100,000+ orders
Average order value of $132, equating to $5.88 per visitor and a 3.2% conversion rate
Deeply loyal customer base with a returning customer rate of 24%, varying by region
Social media following of 300,000+ followers
A highly engaged email database with more than 420,000 actively engaged
Exceptional growth on Amazon (FBA), with a 400% year-on-year increase, indicating strong future potential
20% growth in the wholesale channel, surpassing $1 million in sales
50,000+ 5-star reviews, reflecting high customer satisfaction and multiple industry awards
The business has been carefully structured to provide:
Tax Efficiency, legal entities in six jurisdictions with transfer pricing to repatriate profits to New Zealand
Scalability, robust operational systems, a consistent 3PL partner in key markets, local manufacturing to reduce the carbon footprint, and strong quality control processes supporting the “Made in…” brand story
Digital Effectiveness, regular A/B testing, extensive user-generated content, a vast content library for scalable advertising — multiple proven methods for delivering strong returns on investment
Simplicity, fully managed with a lean team, meaning minimal involvement from the owner
Growth Potential, identified and agreed cost improvements and supply chain efficiencies, leaving margin improvements ready for a new owner, expansion into new markets with a proven model, opportunities for category extensions, co-lab partnerships, and further growth in marketplaces like Amazon
The current owner, a serial entrepreneur, is seeking to sell the business and is willing to offer medium-term support to ensure a smooth handover. This includes in-person introductions to overseas factories and the 3PL partner.
The owner is seeking a sophisticated buyer who recognises the potential to scale the business and is committed to continuing its growth.
Ideal buyers may include:
E-commerce operators with existing brands who can find operational synergies by integrating this business
A house of brands with experience in distributing to retail, who can grow the B2B and corporate sales channels
Amazon specialists who can fully exploit the growth opportunity in that marketplace, which currently accounts for less than 5% of sales
Due to the high level of interest expected, potential buyers will need to demonstrate their financial capability.
Are you ready to take advantage of this outstanding opportunity?
Jeremy Pak, +64 21 199 7760, jeremy.pak@linkbusiness.co.nz
***Some details of the business for sale are confidential and can only be disclosed upon contacting the broker and a completion of a Confidentiality Agreement. Due to the confidentiality of this business a stock photo image may be used to represent the business.
