Ecommerce Business for Sale Auckland

Why buy this Ecommerce Business

Ecommerce Business for Sale Auckland

This award-winning e-commerce business offers the opportunity to acquire a highly profitable brand that has carved out a strong position in the global market through its focus on quality, innovation, branding, and environmental responsibility. With a unique product and brand story that resonates with customers worldwide, the business is robust and has competitive advantages that are difficult to replicate.

Key Performance Highlights:

• 3,000,000+ online sessions and 100,000+ orders
• Average order value of $132, equating to $5.88 per visitor and a 3.2% conversion rate
• Deeply loyal customer base with a returning customer rate of 24%, varying by region
• Social media following of 300,000+ followers
• A highly engaged email database with more than 420,000 actively engaged
• Exceptional growth on Amazon (FBA), with a 400% year-on-year increase, indicating strong future potential
• 20% growth in the wholesale channel, surpassing $1 million in sales
• 50,000+ 5-star reviews, reflecting high customer satisfaction and multiple industry awards

The business has been carefully structured to provide:

• Tax Efficiency, legal entities in six jurisdictions with transfer pricing to repatriate profits to New Zealand
• Scalability, robust operational systems, a consistent 3PL partner in key markets, local manufacturing to reduce the carbon footprint, and strong quality control processes supporting the “Made in…” brand story
• Digital Effectiveness, regular A/B testing, extensive user-generated content, a vast content library for scalable advertising — multiple proven methods for delivering strong returns on investment
• Simplicity, fully managed with a lean team, meaning minimal involvement from the owner
• Growth Potential, identified and agreed cost improvements and supply chain efficiencies, leaving margin improvements ready for a new owner, expansion into new markets with a proven model, opportunities for category extensions, co-lab partnerships, and further growth in marketplaces like Amazon

The current owner, a serial entrepreneur, is seeking to sell the business and is willing to offer medium-term support to ensure a smooth handover. This includes in-person introductions to overseas factories and the 3PL partner.

The owner is seeking a sophisticated buyer who recognises the potential to scale the business and is committed to continuing its growth.

Ideal buyers may include:

• E-commerce operators with existing brands who can find operational synergies by integrating this business
• A house of brands with experience in distributing to retail, who can grow the B2B and corporate sales channels
• Amazon specialists who can fully exploit the growth opportunity in that marketplace, which currently accounts for less than 5% of sales

Due to the high level of interest expected, potential buyers will need to demonstrate their financial capability.

Are you ready to take advantage of this outstanding opportunity?

Jeremy Pak, +64 21 199 7760, jeremy.pak@linkbusiness.co.nz

***Some details of the business for sale are confidential and can only be disclosed upon contacting the broker and a completion of a Confidentiality Agreement. Due to the confidentiality of this business a stock photo image may be used to represent the business. 

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